Why Ozel Exists

Many senior living communities struggle with the same problem.

Some generate inquiries.

Many generate very few.

Almost all lose opportunities due to missed calls, slow response, and inconsistent intake.

The Foundation System was created to ensure inquiries are captured, handled quickly, and organized so they can turn into tours.

 

Takes 15 minutes. No sales pitch.

Mission

Our mission is to remove the complexity and inconsistency from senior living growth so operators can focus on running their communities while move-ins happen through reliable systems.

Built to Solve the Intake Gap in Senior Living

Ozel Digital was founded by Cherie Voise and Tony Kurtulan after decades of experience across senior living sales, marketing, operations, and systems design.

Cherie Voise

Co-Founder & Principal Strategist

Cherie leads Ozel’s strategic architecture, operational systems, and AI-enabled intake workflows. She oversees delivery, internal processes, quality control, and the frameworks that allow complex organizations to scale without chaos.

Her focus: clarity, structure, and execution at scale.

Tony Kurtulan

Co-Founder & Sales Architect

Tony leads revenue operations, CRM architecture, and sales strategy. He designs the systems that ensure no lead is wasted, no opportunity stalls, and every prospect receives timely, consistent follow-up.

 

His focus: conversion, accountability, and revenue performance.

See the Foundation System in Action

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See the Foundation System in Action